"Is this another audit that turns into a sales pitch?"
No. The readout is the product — no proposal on the last page, no retainer to sell you, no implementation team. The engagement ends on delivery. Fixing what we find is a separate conversation you'd have to start.
"Which of my numbers is actually right?"
Probably neither, exactly. Platforms count different things by their own definitions, so some gap between analytics and orders is ordinary — its size is the diagnosable part. The $1,500 reconciliation settles it: your own two exports, compared honestly, one number you can defend.
"What access do you need?"
Reconciliation: none. Two CSV exports you send me — Shopify orders and analytics purchases, same period. No logins, no apps.
Diagnostic: read-only access — a Shopify collaborator account, analytics viewer, ad-platform reporting where relevant. Nothing in your store changes; access is revoked on delivery.
"My agency already handles this."
Good — keep them. Agencies optimize toward the numbers; I verify the numbers are true, then find what the test backlog misses. It's an independent second opinion, and I don't compete for the retainer. There's nothing here to graduate into, which is part of why the readout can afford to be true.
"Why is the price on the website?"
Because you shouldn't need a call to learn what something costs. The reconciliation is $1,500, no call needed. The diagnostic starts at $5,000; the call is where it gets scoped to your store, and the price agreed there doesn't move. Fixed scope, ends on delivery.
"You're new. Why should I trust you?"
Goodspring is new. The experience behind it isn't — two decades across enterprise design, product, and engineering, including ecommerce measurement at Fortune 100 retail scale. I'd rather say so than imply a client list I don't have.
The structure is the trust model: public price, fixed scope, an engagement that ends, nothing sold after — so nothing rewards inflating a finding. You work with me directly. The longer version is on the About page, under "How Goodspring operates."
"What is Keel, and isn't that the fix you said you don't sell?"
Keel is a separate product: a Shopify app that audits product data (identifiers, category and attributes, the page's structured data, the Merchant Center feed) and fixes it in bulk, with a preview and an undo, at a flat price printed in its listing. The diagnostic still sells no fix. Its readout carries no proposal and never routes you to Keel; if a finding is product data, the readout says so and you decide what to do with it. Keel, on the home page.